Ko wai ahau?
Ko te kuti, ko te haua, ko te wera, e ko Apanui e!
Erica Sinclair is a Waikato-based photographer working throughout Aotearoa and beyond, specialising in kaupapa Māori visual storytelling. She collaborates with iwi organisations, Māori businesses, cultural institutions, and commercial clients to create imagery that authentically reflects people, place, and kaupapa.
With over a decade of professional experience and a Bachelor of Media Arts, Erica runs an independent photography practice grounded in strong relationships and cultural integrity. Her work spans commercial campaigns, brand storytelling, cultural documentation, and archival photography for iwi initiatives, national cultural events, educational organisations, and kaupapa Māori projects across the Aotearoa.
In 2025 Erica was named NZ Geographic Te Ao Māori Photographer of the Year, recognising her work documenting and celebrating Māori stories through photography.
Erica’s work is grounded in trust and collaboration, with an understanding that imagery can carry stories long after the moment has passed. Whether documenting iwi initiatives, working alongside Māori artists and leaders, or capturing moments connected to whenua and moana, her aim is always to create imagery that feels authentic, respectful, and enduring.
If you're looking for imagery that reflects the depth and authenticity of kaupapa Māori, Erica welcomes collaborations with organisations, creatives, and communities across Aotearoa and beyond.
TRUESTOCK - Check us out if you’re looking for NZ Stock photos
TARINGA - I’m also a host on Taringa podcast (also on Spotify, Apple podcast etc.)
